Some frequently asked questions about Google Ads Management & Ads Optimisation
We know it’s easy to get lost in all of this, but here are some questions that are commonly asked. If you have any further questions, our friendly staff are only to happy to help. You can contact us on 0800 480 078.
Q. What is SponsoredLinX?
A. SponsoredLinX is the premier online marketing digital agency. With a proven record in Online Advertising, Search Engine Optimisation and Web Design we have been delivering amazing results for our clients since 2006. Providing customers with cutting edge, up to the minute advice about online marketing is the key to our success in the fast paced online world.
Q. What is Google Ads optimisation?
A. Google Ads optimisation involves working with businesses and their ads, as well as other online marketing media to achieve optimal performance in online advertising and Google Pay-Per-Click marketing. The ongoing optimisation of a campaign is the key to a continuously improving ROI and a strong performing online presence.
Q. What can SponsoredLinX do for my business?
A. SponsoredLinX will work with your business to implement our unique strategy of Traffic, Conversion, Retention to improve the return on your advertising spend. Initially focusing on your exposure using Google Ads, we strongly improve your presence in the online marketplace before turning our focus inwards to your business. In the second phase, we work with your web presence to make sure that every link in your sales chain is pulling its weight. The result is a well-oiled sales machine for your business.
Q. What is the benefit of having professional management?
A. In today’s fast-pasted online environment, businesses all over Australia are realising the benefits of professional Google Ads management. Do you really want to be the one toughing it alone? SponsoredLinX proposes a partnership with your business where we work with you for the growth of your business. Our unique strategy and Google-certified gurus will work to ensure your ROI is the best it can be from online marketing and ensure that you are educated every step of the way.
Q. What are the long term benefits of a structured Ads campaign?
A. In essence a structured campaign means money that stays in your pocket! Through proper structuring we are able to target your marketing more effectively. This is not just for your targeting, but Google sees this increased relevance and rewards you with increased Quality Scores; a key factor in determining how much you pay and what position you are in. This increase means you can appear in higher positions for less cost and more easily beat out the competition.
Q. How often will SponsoredLinX work on the campaign?
A. Daily changes to a campaign can hinder effective marketing. SponsoredLinX provides professional analysis based on proven results. Each decision and change made to a campaign is done based upon specific data and statistics that have been collected over a set period of time. While your Client Manager will not be making daily changes to your campaigns, they will be monitoring and analysing the impact of any changes and competition to ensure that your campaign is targeting the right audience and achieving the most cost-efficient positions on Google.
Q. What payment methods do you accept?
A. SponsoredLinX accepts both Visa and MasterCard. In exceptional cases we also accept direct debit for your convenience. Please contact our search marketing consultants for more information.
Q. How does SponsoredLinX track my sales and leads?
A. We make use of both ads conversion tracking and Google Analytics to track everything about your online sales funnel. From the specific search that resulted in an Ad view, all the way through to the time it took for the customer to complete your contact form. We can use this information then to hone your advertising and get you the best return on your investment.
Q. What kind of reporting will SponsoredLinX provide me?
A. SponsoredLinX provides you with our exclusive reporting platform. This cutting edge technology, unavailable to small and medium businesses until now, will keep you informed and up to date on your advertising. This means that we can provide you with easy to understand, in-depth stats on how your campaign is performing.
Q. How long do I have to sign up for?
A. At SponsoredLinX we are here to help your business. In accordance with this, we offer no lock in contracts! This means we rely solely on our ability to deliver the results we promise. If we are unable to deliver the results then we lose a client, but as the fastest growing Google Certified Partner in the country, you’ll soon see why businesses around Australia are breaking down our doors to sign up!
Q. What is Google Ads?
A. Google Ads is the Google Pay-Per-Click advertising system. This system allows businesses to appear in positions above and beside the organic listings by running an advertising campaign. SponsoredLinX will manage this campaign on your behalf to make sure your money is not being wasted on poor quality traffic.
Q. How will I be billed?
A. Google can bill you through both manual and automatic payments. With manual payments you need to add funds into the account for Google to spend on advertising, similar to Pre-Paid phones. Automatic payments is similar to an invoicing payment; as your advertising accumulates clicks and costs, Google will periodically charge you either every 30 days or upon your account reaching a certain limit of spend, depending on your history with Google.
Q. Can I limit my advertising spend?
A. Of course! Google allows you to set a daily budgeted spend for your campaign. However this limits the reach and effectiveness of your campaign. Obviously with a larger spend you can acquire more hits to your website and with smaller budgets you can struggle to get the volume required to achieve the most out of your advertising. We recommend consulting with one of our helpful Health Check staff before determining your budget.
Q. How often will my ads be shown?
A. Every time a search is entered into Google your ad has the chance to appear. The key factors that determine this are the volume of search traffic, the quality of your campaign and your daily budget. In most circumstances, Google will intermittently show your ads throughout your scheduled running times so that your budget is consumed evenly throughout the period and not all on one surge of traffic.
Q. How does Google determine which position my ad will appear in?
A. Each time a search is conducted through Google or any of its search partners an auction takes place behind the scenes. In this auction your keyword bids and your quality scores are compared to produce an “Ad Rank.” This Ad Rank determines where your ad appears in the search results. You will actually only pay the amount required to combine with your Quality Score to produce a rank above your nearest competitor. In essence your bids and the quality of your campaign are compared against your competitors to determine your position.