Landing Page Optimisation: First Impressions
Landing pages … AKA the gift that keeps on giving! If you were to ask any marketer, creative freelancer or small business owner what they value most from their online presence, we’re confident each will respond by saying landing pages.
Bounce Rate – The Silent Killer
It’s almost standard practice that a businesses’ website will be using an Analytics provider to collect and measure website data. Typically, this will be in the form of Google Analytics, which for those who are familiar with it, will know that it provides an incredible amount of information. Within all this data, the things you will
Catering To A Mobile Audience: Our Top Tips
When writing content for your website or marketing campaigns, often the idea of catering to mobile optimised devices is overlooked. Why should this concern you? Well, audiences using smaller screens often interact with your content different to that on a desktop computer. At SponsoredLinX, we encourage small businesses to implement practices that will cater to
Voice Search Revolution – Strategies & Preparedness
Ok, Google, how do I optimise my website for the voice search revolution?
The Age Of Ephemeral Content
Ephemeral content is videos, photos and text that holds a limited lifespan. Taking the marketing world by storm, social media platforms have now jumped on the bandwagon to provide similar services that utilise the disappearing content. From Snapchat to Instagram Stories, consumers everywhere are becoming more and more intrigued by content with a ticking clock.
Small Business Management – 3 Effective Marketing Tips
As a small to medium entrepreneur, the way you manage your business is a key determinant of your success. Time, money and employees are amongst your strongest assets, yet they can also be your greatest weaknesses. To ensure it’s the former, we’ve compiled a short list for each to help your small business management be
PPC Trends In April 2018
PPC (or pay per click) remains one of (if not the) best online marketing platforms for ROI and instant results. While a long-term and managed SEO strategy is vital for extended success, there’s no denying the power PPC harnesses, and what it can do for landing page traffic and sales.
ChatBots For Small Businesses: A Content Marketing Crash Course
Artificially intelligent ChatBots aren’t just for large Fortune 500 companies anymore. Thanks to technological enhancements and creative innovation, AI has enhanced customer service protocol and improved daily operations of small businesses across the globe. Providing you with the opportunity to save money, time and improve your business as a whole, why wouldn’t you get on
Email Marketing Topics: Non-Newsletter Edition
Email marketing remains one of the most cost-effective digital marketing channels. It’s great for keeping current clients up to date and even more useful for sourcing and establishing new customers. If you’re under the impression that email marketing doesn’t work for your business, perhaps it’s time to review your tactics. A general monthly newsletter just
e-Commerce Myths That Need Busting
Online shopping is a constantly evolving industry with many misconceptions about what makes a good e-commerce store and what marketing essentials it should entail in advertising efforts. With the world becoming more and more reliant on technology and our expectations of what we expect of online retailers, it can be hard to cater to and