e-Commerce Myths That Need Busting
Online shopping is a constantly evolving industry with many misconceptions about what makes a good e-commerce store and what marketing essentials it should entail in advertising efforts. With the world becoming more and more reliant on technology and our expectations of what we expect of online retailers, it can be hard to cater to and
Lead Generation Strategies To Grow Your Business
If you’re not in the business of constantly struggling to acquire more leads daily, then you may underestimate just how difficult a process it can be. A lot of businesses and marketers today are still attempting to use cold-calling and emailing as lead generation strategies. However, consumers are becoming more protective of their private details
Boost Your Digital Presence! 5 Tactics To Try Today!
The term “digital presence” is one that’s shifted almost yearly. So what does it mean right now? It’s the sum of everything that people can find out about your business on the internet. These data points are often sadly neglected, despite only needing small time investment and a systematic approach to increasing your visibility. Everything
Telling A Story With Online Marketing
Once upon a time… Everyone enjoys a good story. They can entertain, inspire, make you laugh, make you cry. Well, stories can also help align your marketing and sales efforts! It doesn’t matter if you’re an independent start-up or a well-established company, if you’re struggling with your inbound marketing objectives then you need to learn
Boosting Your Online Presence For Better Visibility
The aim of every business operating online is to achieve the highest ranking on an organic search when a consumer searches for your company name or product. What many businesses find difficult, however, is understanding how to optimise their online presence in order to ensure it’s easy for your consumers to locate you no matter what they
Successful Brand Partnerships – Our Top 5!
Co-branding, or brand partnership, is when two companies merge together for a marketing campaign. It is the advertising of one product or service with more than one brand name attached to it, like when Smiths Chips brought out their Heinz Ketchup and Bega Cheese flavoured range. These strategic partnerships are often designed to increase business
Social Media Marketing For Mobile Optimised Campaigns
In an age where mobile is at its most popular, it is no surprise to find that people now spend more time on their smartphones than they do their desktop computers. In addition to relying on portable hand-held devices to easily access their texts or emails, users often use them to browse on social media.
Start Creating Email Subject Lines Today That People Want to Read!
As most marketers are aware, email marketing is a powerful tool that can put your business on the roadmap to greater success. However, poor email marketing – particularly lazy subject headlines – can also drive customers away and damage opportunities for conversion. And honestly, ain’t nobody got time for that! So, take a few minutes
2017 Digital Marketing Trends Your Small Business Needs to Know!
2017 Digital Marketing Trends Your Small Business Needs to Know! As a small business owner, you’re likely aware of the importance of staying on top of digital trends and providing customers with new and improved experiences. But what are some of the top trends to keep abreast of this year? Below, I share our top
If You’re Not Reinvesting Profits Back Into Your Digital Marketing, Now is the Time!
If you’re a small to medium business owner, I have a big question for you. How often are you reinvesting profits back into your business? And even more importantly, how much are you reinvesting? According to a report from Forrester Research, you should currently be spending an average of 30% of your yearly turnover on