4 Common AdWords Misconceptions
Evidently, Google is the largest and most successful search engine freely available today. They are, however, much more than just a search engine, they’re an advertising platform. We understand that some people may be wary to invest in Google’s pay-per-click advertising platform, Google AdWords, as they fear it might be too impersonal coming from such
Are You Optimising Your AdWords Ads For Maximum Conversion?
Creating multiple ads within your AdWords ad groups can be a great way to draw in more users, but equally important are your settings for how each are displayed. Below, we’ll run you through two key AdWords tools that you can help you better maximise conversions.
Google AdWords Launch New Marketing Goals Website
For many small to medium business owners, finding new and effective strategies to help achieve your business goals can be hard work. Fortunately, Google have launched a new frontier to help make life easier – the AdWords Marketing Goals website! Announced on November 3rd, Google’s new AdWords website will aim to help business owners put
Digital Buzz – Interesting Updates From Google, Facebook & LinkedIn!
It can be difficult to keep up with all of the technological advances happening in our world – there’s always so much going on! As part of our weekly blog, SponsoredLinX takes a look at 3 recent developments in the world of Google, Facebook and LinkedIn! Facebook Slideshow Ads get a new look! Since launching last
Hit your performance goals with AdWords Campaign Groups!
Last week Google AdWords announced the release of AdWords Campaign Groups. As its name suggests, this new feature allows advertisers to group AdWords campaigns (such as Video, Display, Search and Shopping Campaigns) into a single group with common targets. The benefit of this is that it gives advertisers the opportunity to better monitor and reach performance
3 ways Google is changing how we shop and travel
There are a whole lot of new features coming to Google AdWords, and as you can expect, it’s bound to revolutionise the way we shop and advertise. Dedicated smart filters for hotel searches, price tracking for flights, and even interactive shopping banners for YouTube – there are huge opportunities coming for both consumers and advertisers!
Add a little hyper to your market! Have you ever been to a website and then suddenly seen the ads for that business all over the internet? Ads on other websites, ads in banners, even ads in your Facebook feed – that company’s advertising budget knows no bounds! Welcome to the world of remarketing. Remarketing
What’s a Good Conversion Rate?
Begin with the end in mind. A good conversion rate can vary from which industry you are in, to your website and the types of keywords you use. However, conversions are the holy grail of all goals for a marketer, so there are a series of processes one must go through before finally figuring out
The Ad Extensions You Aren’t Using, and Should Be!
If you have done any type of print marketing, you might recall paying per line or even per character. If you were looking through a Sunday classified, you might see ads using text speak to save space. In short, you pay for the real estate you would like to occupy. In digital marketing, space is
Different Ways to Target your Display Campaign
Only Pay for what your Customers See! Display ads are a fantastic online method for your marketing goals and they should never be ignored. They’re great for brand awareness, brand recognition, conversions and website traffic. If you make the decision to utilise Display Advertising, then there are a few different ways you can target them.