Blog

PPC (or pay per click) remains one of (if not the) best online marketing platforms for ROI and instant results. While a long-term and managed SEO strategy is vital for extended success, there’s no denying the power PPC harnesses, and what it can do for landing page traffic and sales.

Gaining inbound links remains one of, if not the best path to long-term online traffic success. Links mean authority, increasing your website’s ranking for search engine queries. Therefore, it’s vitally important for any SEO campaign. Not only that, they result in referral traffic indefinitely and help prop up your brand’s online reputation. The problem is
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Many small business owners ponder the same question: how do I attract more customers? Using a website is a proven way of making your business more accessible. And in saying that, there are dozens of on-page SEO ideas that can help search engines find your page. Getting high-quality links for your SEO is vital when
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With so many recent technological advances we’ve witnessed a huge shift in consumer shopping habits. This has, in turn, resulted in the creation of new online businesses, but despite their propagation, there will always be space for the traditional brick and mortar retailer. With that said, however, the offline retailer still needs to stick with
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First of all, welcome back! Here’s hoping your Christmas break was filled with love and food in equal measure! Now that we’ve got that out the way, imagine this: you or someone in your organisation has done something silly online, and the reputation of your brand is being dragged through the mud. What a way
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It’s that time of year again where we take a moment to reflect on what 2017 was. What’s changed? What did we learn? What’s made an impact?

Due to the solemn fact that 90% of all startups fail within their first two years of operation, many are starting to consider whether the old rule of thumb of 10% budget spend on marketing is sufficient. Maybe, some of these startups would benefit from a more padded marketing approach of 15 or 20%.

The term “digital presence” is one that’s shifted almost yearly. So what does it mean right now? It’s the sum of everything that people can find out about your business on the internet. These data points are often sadly neglected, despite only needing small time investment and a systematic approach to increasing your visibility. Everything
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Ranking well in local search is now mandatory for smaller businesses and for those with a geographical client base. However, it’s worth noting the associated ranking factors differ when compared to national search. And you need to know the difference! Depending on what services you offer, the local search battle can prove highly competitive. If you’re a
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In an era where most communication is now done socially if you wish to learn what your consumers and your potential customers are thinking and the issues they may be having—you should be engaging in social listening. By definition, social listening refers to monitoring conversations on sites like Twitter and Facebook. And, while this can
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