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Due to the solemn fact that 90% of all startups fail within their first two years of operation, many are starting to consider whether the old rule of thumb of 10% budget spend on marketing is sufficient. Maybe, some of these startups would benefit from a more padded marketing approach of 15 or 20%.

With the rollout of Windows 10 in 2015, Bing became the Microsoft recommended search engine. Since then, Bing has reported a 22% year on year growth for search volume, reaching an average of 192 million searches per month. Bing Ads are very similar to Google AdWords, working on a pay-per-click basis and allowing the account owner
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It’s not often that your small business’s’ budget allows for large and strongly targeted marketing campaigns. Luckily for you, your budget doesn’t have to be big in order to make you successful. Below, we’ve provided you with four quick affordable marketing tips for small businesses to get you thinking outside the box and moving forward.

Following on from last week’s blog about controversial advertising, it’s now time to take a look at other types of advertising you can draw inspiration from; in particular, brands who excel at marketing boring products! #1 – Poo Pourri Who could forget the unmistakably original ‘Poo Pourri’ ad series? Let’s face it, most bathroom products
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Aim for clever – not offensive – storytelling Humour is such a subjective thing. What is amusing to one person, can be grossly offensive to another (or many people). But that said, there are some lines you just shouldn’t cross in advertising, because offensive or controversial advertising results in a lot more than just ‘hurt
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When you’ve tried everything you can to increase your brand following, but your Facebook page is still mimicking the call of a thousand lonely crickets, it can be tempting to look for quick fixes. After all, it’s not like anyone will know you’ve bought fake Facebook likes, right? Wrong. In 2016, there are plenty of
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You could be forgiven for mistaking Snapchat as a platform best suited to tech-loving teens swapping flower-crown selfies, but this couldn’t be further from the truth! In fact, in the last year alone Snapchat has become increasingly popular for marketers, with 15% of Australian consumers found to be using the app (Sensis Social Media Report, 2015)!
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Did you know that 6 in 10 internet users in the U.S begin shopping on one device, but switch to another to continue or finish their transaction (Google/Ipsos study, 2016)? Generally, this is because a lot of users come across ads – or begin their research – whilst on their mobiles, but feel most comfortable
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Ask anyone you know, and they’ll most likely tell you how annoying pop up ads and banners are – especially when you’re in the middle of a great article, or a crucial blog post on how to bake the world’s best brownies. My usual response to these interruptions? ‘Swipe and be gone!’ Yes, gone indeed
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Building your own website can seem like the smartest option when you’re budgeting your hard earned cash. But if you’re not careful, it can also create more issues for you later on. Below, we give you the top five questions your website would ask you if it could, and uncover some of the biggest mistakes
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