Blog

Regardless of whether you have an eCommerce site or a simple landing page, there are some simple questions that need to be asked when looking at how to increase conversions and sales. Here we take a look at the things that can increase your chances of getting your site’s traffic through to the point of
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So, through your clever online marketing, you’ve noticed that traffic to your site has been growing in large numbers, but your sales or leads are not increasing. What’s happening? Looking into the analytics on your site, you can see that there is good site engagement and a low bounce rate, which would suggest you are
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For any small business owner embarking on an SEO strategy, you will soon realise there a two parts to the equation. One, your SEO plan of attack for desktop search, and two, your strategy for mobile SEO. Fortunately, Australian SMEs are catching on. “Next year, Canada and Australia will surpass South Korea to become the
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As our weekly blog feature, we take a look at what’s been making news and what’s caught our eye in the ever evolving world of digital marketing and all that it entails. Stay on top of what matters and make sure you follow the links to the full articles so you can learn in detail
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Is has a nice ring to it, doesn’t it? Evergreen content. Even the term ‘evergreen’ gives the impression of something that is always fresh, always relevant, always useful… which is precisely what evergreen content is. It’s content that has been created with the intent of always being applicable to the website or business it has
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The new black in the keyword world Long-tail keywords are becoming more frequently used, and working better for many businesses out there. If you’re not using long-tail keywords or at least planning to use them, then you should be. Long-tail keywords are the new black. But, before we get to ahead of ourselves, what is
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It’s no secret that Search Engine Optimisation (SEO) can be an expensive marketing strategy but there’s no shortage of sources online saying it’s an absolute must for any business. Whilst many of these sources may be biased there is no denying that organic traffic is an incredibly effective method making up a large share of
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As a new blog feature, we take a look at what’s been making news and what’s caught our eye in the ever evolving world of digital marketing and all that it entails. Stay on top of what matters and make sure you follow the links to the full articles so you can learn in detail
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According to recent reports from B&T and Sydney Morning Herald, Zenith Optimedia have predicted that Australia’s advertising and marketing spend is set to only increase by a meagre 3% in 2016. A 3% rise will equate to $13.5 billion but the biggest winners within the industry are set to be digital mediums, largely thanks to
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