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Ranking well in local search is now mandatory for smaller businesses and for those with a geographical client base. However, it’s worth noting the associated ranking factors differ when compared to national search. And you need to know the difference! Depending on what services you offer, the local search battle can prove highly competitive. If you’re a
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With the rollout of Windows 10 in 2015, Bing became the Microsoft recommended search engine. Since then, Bing has reported a 22% year on year growth for search volume, reaching an average of 192 million searches per month. Bing Ads are very similar to Google AdWords, working on a pay-per-click basis and allowing the account owner
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In an era where most communication is now done socially if you wish to learn what your consumers and your potential customers are thinking and the issues they may be having—you should be engaging in social listening. By definition, social listening refers to monitoring conversations on sites like Twitter and Facebook. And, while this can
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Once upon a time… Everyone enjoys a good story. They can entertain, inspire, make you laugh, make you cry. Well, stories can also help align your marketing and sales efforts! It doesn’t matter if you’re an independent start-up or a well-established company, if you’re struggling with your inbound marketing objectives then you need to learn
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If you’re without a dedicated social media manager or team, you can occasionally find yourself stuck in a sticky situation with your social media posts. While social media is an ideal way to increase brand awareness and drive more traffic to your website, it can also be a little dangerous to your company reputation if not done
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If you’re without a dedicated social media manager or team, you can occasionally find yourself stuck in a sticky situation with your social media posts. While social media is an ideal way to increase brand awareness and drive more traffic to your website, it can also be a little dangerous to your company reputation if not done
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Most SEO strategies are created to rank sites for competitive keywords relating to their product or service. However, there is often a largely overlooked ROI in local SEO. Although rendering lower search volumes, local searches usually carry a lot more intent and can deliver convertible traffic to your site. With this in mind, we’ll look
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SponsoredLinX has been shortlisted for the prestigious Optus My Business Awards. SponsoredLinX has been shortlisted as a finalist in the Workplace of the Year category at the 2017 Optus My Business Awards, the premier event of the year for SMEs. Founded in 2006, SponsoredLinX offers digital marketing expertise to the Australian and New Zealand community
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As a core element of online marketing, getting your landing page found is important. However, being found isn’t always enough to land you a sale. Several factors go into the decision of your buyer, and therefore, you must appeal to all their ideals. We’ve gathered a few quick and actionable hints increasing landing page SEO
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As a content marketer, it is your duty to continually drive conversions. Maybe you think you’re already relatively sufficient at your job, but is sufficient really enough for you? Obviously, the most important part of content marketing is the content, right? Well, let’s look into how we can boost your business by creating high converting
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