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More accurate traffic estimates in Google’s Keyword Tool

Google has announced that they have updated the Google algorithm used to estimate traffic in the Google Keywords Tool, AdWords Traffic Estimator and on the Keywords Tab. This change, effective immediately and globally, will provide users with more accurate statistics for estimated clicks, costs and position.

This is going to be useful for businesses that are using this tool to determine whether or not they ought to use potential keywords in their campaign. It’s also going to allow users to make a more informed decision over keyword bids and budget amount, and whether it’s an appropriate cost.

Next time you are using the Keywords Tool, choose a keyword to put into the account and track the traffic it brings in. If the ROI is strong, continue the process with other keywords. However, sometimes the cost of using the keyword will not be worth the return it brings, this new algorithm change will give you far more accurate representation of a keywords potential cost, click etc.


yword will not be worth the return it brings, this new algorithm change will give you far more accurate representation of a keywords potential cost, clicks etc.