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Google SSL Search Encryption Rolls Out….

Several months ago Google made some changes to the default search experience on google.com – when you are signed into a Google account they added SSL encryption to increase the security and privacy of your searches. Yesterday, on insidesearch.blogspot.com they announced that they would be expanding this to all their local domains around the world
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Digitise and Automate

Gone are the days of carbon copy quotes and ledger books, having to file and catalog all these paper documents in document storage rooms is time consuming and of course takes up space which could be utilised in more productive ways. Save money and space by switching to a paperless digital office.


Why You Might Want To Re-think Changing Domains

Did you know that Google takes the age of your domain (www.example.com.au) into consideration when calculating where you will rank in search results? That’s right, the people at Google create their search algorithms based on a large number of factors, but they all come down to one thing: trust.


Google – Do As I Say, Not As I Do

Google recently posted an update on the AdSense blog “Making Ads Smart – Adapting Ads to the Device” where they discussed some of the changes they were launching to change the appearance of the ads on certain devices. Google has also had a long time AdSense policy which prohibits “encouraging clicks”.


Are your AdWords clicks relevant?

Did you know your AdWords specialist at SponsoredLinX are like special forces ‘Traffic Controllers’? They have trained eyes to detect Google searches that you do NOT want clicking your ads. Sure, a well structured campaign will reduce irrelevant traffic but that’s certainly not enough. Even though AdWords advertising is the most targeted way to advertise your business, AdWords is
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Cloud Computing Explained

I’m sure everyone has heard the term “Cloud Computing” being the new buzz phrase on the internet, but what is it? In essence Cloud Computing is used to describe hosted services, whether it be storage, infrastructure or software. As an example millions of people have moved away from running email software on their computers to cloud
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The Importance of Negative Keywords

During the Google AdWords Health Checks that are run by our internet marketing specialists here at SponsoredLinX, we have began to notice a growing trend in Google AdWords accounts. One of the most alarming trends that has been identified is that the majority of accounts are lacking an extensive negative keyword list. Negative keywords are important because
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Why $500 websites Suck!

Choosing to get a new website built can be a big decision. With 68% of internet users having made an online purchase in the 2010-2011 period and 79% of households in Australia with Internet access, having a website is a necessity. Having a website that works well is a luxury, a luxury that will give
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Choosing the Right SEO Keywords.

If you’re looking to get into SEO services, THE most important part of this is selecting a list of keywords which will maximize chances of your return on investment. SEO takes time and you don’t want to waste months working on either a lost cause (keywords that are way too hard to rank for) or
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The Importance of Testing Various Ad Positions in Google AdWords

One of the main optimisation techniques used at SponsoredLinX is to measure the results we get at various ad positions. Google uses an algorithm to calculate which position an advertiser’s ad will appear. Max Cost Per Click (CPC)  x Quality Score = AdRank (AR) The higher the AdRank, the higher you are listed. To get
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