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The Importance of Negative Keywords

During the Google AdWords Health Checks that are run by our internet marketing specialists here at SponsoredLinX, we have began to notice a growing trend in Google AdWords accounts. One of the most alarming trends that has been identified is that the majority of accounts are lacking an extensive negative keyword list. Negative keywords are important because they are the gate keepers of your Google AdWords account, stopping your ad’s showing to unwanted traffic.

Business owners need to identify keywords that are triggering their ad’s, that have no relevance to what service/product they are offering. This normally occurs because the account has a lot of broad match keywords, if you have the time to monitor the account and add a list of negatives frequently, then broad match keywords are not a problem. Adding negative keywords allows us to avoid unwanted traffic burning up your daily AdWords budget. This is why advertisers sometimes see no return on investment from an AdWords campaign because the daily budget is used up by unwanted traffic, they then become hesitant to invest more.
We find that once we pull a search query report on an account, most business owners are amazed at some of the searches they are appearing for. These can be anything from research based keywords to keywords that have triggered your ad’s that are completely irrelevant.
If this sounds familiar to some problems that you might be experiencing within your Google Adwords Account, or you feel that your not getting the desired results from your current Adwords Management Company, don’t hesitate to contact one of our Specialists today for us to run an obligation free Health Check on your Adwords Account today.