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Why you need quality SEO content on your website

Have you ever clicked on a search result and ended up on a page full of text that “wasn’t quite right”? Whether it was spelling mistakes, messy grammar, or paragraphs of random text that just didn’t make sense, this was likely cut-rate SEO content (text content with keyword density which is designed to help you rank better).

The thing with SEO is that a lot of companies will offer “too good to be true” deals, promising results and prices that are a little too easy on the wallet but in this department, as with others, you really do get what you pay for. It’s important to be sure that you’re ranking legitimately, with legitimate content (and legitimate links, but that’s another story) because Google is getting smarter every day. They’re particularly getting better at identifying illegitimate methods of ranking.

For this reason, even if you weren’t concerned with the quality of the SEO content on your site, quality content will future proof you against any changes in search algorithms. You might be safe for the moment, but if you’re uncertain about the legitimacy of your content (whether or not it could be seen as spam) then this could change with a simple update on Google’s part.

Another way to look at it is from a potential customer’s point of view. How often have you actually used a service or bought a product from a site that you didn’t trust? How often has poor spelling and grammar or content that didn’t make sense decreased your level of trust in a business online? You’re not exactly getting off on the right foot if the first thing someone looking to buy a product sees is something they can’t make sense of or that leads them to believe that you can’t string a sentence together properly.

Your SEO content (not to mention any other SEO strategy) is worth the time and effort it needs to reach a certain level of quality. In the end Google just wants to know that you are legitimate, because they’re thinking like your customers. Otherwise who would even use their search engine?