Blog

There are a whole lot of new features coming to Google AdWords, and as you can expect, it’s bound to revolutionise the way we shop and advertise. Dedicated smart filters for hotel searches, price tracking for flights, and even interactive shopping banners for YouTube – there are huge opportunities coming for both consumers and advertisers!
Read More

So you’re a small business or franchisee and wondering how you can parlay your tiny or non-existent budget into more traffic using the myriad of tools and platforms in the online marketing space? It’s a challenge for virtually every SME in New Zealand looking to get traction and build up opportunities and leads for their business.
Read More

The Christmas season for children is often a time of excitement and anticipation. On the other hand, Christmas for adults in business and in marketing can be a time of stress, flurry and potentially record breaking revenue. So how do you create one and avoid the other for your business this December? A solid, smart
Read More

Google has never intended to become a conventional company, as Alphabet CEO Larry Page is known for famously saying. With no other company around the world quite like Google, we’d say they’re doing very well in sticking to their guns. The basis of what they do hasn’t changed – to find for you whatever it
Read More

Small to medium businesses around Australia and New Zealand are the lifeblood of our economies. With the permeating nature of the internet, the internet of things, and the way we have integrated the internet in our everyday lives, it means that SMEs have an opportunity of the likes that has never been seen before. SMEs
Read More

Not everyone thinks alike. People are different. It’s why some people will choose red while others will choose blue. Mass marketing casts a net over a reach as wide as possible in an attempt to reach a percentage of people within a specific geographical area. It’s why some fast-food companies will utilise billboards, television commercials
Read More

Our final blog in our ‘SEO Tips & Tricks’ Optimise Webinar takes a look at some of our best onsite SEO strategies. Onsite optimisation is any improvement made to the website architecture to make it easier for search engines to crawl and index the site. You must also ensure that your onsite SEO optimisation is
Read More

Blogging; it’s a word many of you will be familiar with. Some of you may follows blogs, while some of you will write your own blogs. While many treat the form of blogging as an online journal of sorts, when it comes to creating, writing, managing, posting and sharing a blog on your business’s website,
Read More

Ben Bradshaw, Founder and CEO of SponsoredLinX, is in high demand. His extensive knowledge in the realm of all things online and digital not only means that he has a keen perception of what marketing practices you should be implementing, he also has the ability to relay this information in a way that is easy
Read More

For Australian SMEs, the digital market is undeniably growing. eMarketer recently reported that, “Next year, Canada and Australia will surpass South Korea to become the sixth- and seventh-largest mobile ad markets globally, respectively,” (eMarketer, 2015). With the abundance of data, statistics and reports which all point to a mobile internet future, it’s simply imperative that
Read More